The Country Creatives Team
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Caleb Maxwell is the co-founder and creative director of Hebron Films, a video production company that helps regional businesses perform on the world stage by creating strategic online video content that motivates and engages their customers. He works directly with marketing teams as their go-to video expert.
As a creative entrepreneur, Caleb spends his time building a thriving community-minded business, contributing to Bendigo’s local creative industries and connecting with other talented creatives in order to build the industry around him.
Caleb’s love for community has led him to serve in many different organisations, including the Army Reserves and other National charities and local community organisations. He’s also a member of the local advisory groups for the City of Greater Bendigo’s Creative Industries Strategy and the Emporium Creative Hub, where Hebron Films operates from.
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Besides having a magnetic personality, Reece is a qualified graphic designer with a passion for all things creative. Reece was fascinated by street art from a young age and decided early on that he wanted to ‘draw for a living’. While studying graphic design at La Trobe University, he discovered the joy and power of collaboration, through founding his own magazine where he worked with over 30 artists, photographers and illustrators.
Following his studies, Reece worked for a number of creative agencies, before taking on a part-time marketing role at Apiam Animal Health, which enabled him to start Nacho Station as a “side hustle” in 2012. By 2019 the side hustle become a full-on hustle, which is when Reece took the plunge and, in his own words, “went full time nacho”. Ever since, Reece has made good progress in his quest to make Bendigo a street art hotspot and is now turning his attention to towns around Central Victoria ... and hasn’t ruled out taking over the world after that!
Ultimately, however, what gets him up in the morning is seeing how collaborative creative projects can engage, uplift and reinvigorate communities.
https://www.nacho-station.com/
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As electronic producer, vocalist, musician and sound artist Aimee has toured extensively through Australia, Japan, Canada, Denmark and France, released multiple albums and had her compositions appear in film, tv internationally.
Aimee is an alumni of Melbourne Electronic Sound Studio (MESS) Professional Development 2019 and 2021, has mentored at Red Earth Arts Precinct Karratha, Save the Children programs Kununurra and facilitated at Kansai Music Conference Osaka, Japan and for Music Victoria. She is also the organiser of the Ableton approved user group for Central Victoria, serves on the board of Boonderu Music Academy. As a member of MAINfm, her local radio station in Castlemaine she produced and presented the popular show My Own Private Soundtrack for several years.
As a project and event producer, Aimee has overseen iconic venues Palais Theatre, Margaret Court, Rod Laver and Hisense Arenas, successfully managing events including Internationals Bob Dylan, Leonard Cohen, Ed Sheeran, Joe Cocker, Florence & the Machine, Eddie Vedder and more and currently develops and project manages a live entertainment portfolio across major concert venues and green spaces in Australia and New Zealand as well as programming events and initiatives for the fabulous Emporium Creative Hub in the heart of Bendigo, Central Victoria.