Looking to nudge your creative enterprise to the next level? This year has been challenging for many of us who are working in small business, making it the perfect time to take small practical steps that can help grow your business.
We’ve come up with four simple suggestions that you can implement straight away.
1. Explore passive income streams
Your unique approach to creativity, original content and intellectual property are the greatest assets that your business has. These can be leveraged in a number of ways to develop passive income streams. Digital products like eBooks, podcasts, apps, instructional videos and sites like Redbubble can produce ongoing income streams. As a creative, you also possess an invaluable skill set that can be monetised via mediums like YouTube instructional videos or by developing your own online courses.
2. Get active on social media
Social media is the perfect platform for creatives. Rather than just using your social media accounts for self-promotion, the true potential of these mediums can be unlocked by being yourself and sharing stories. If you spend time engaging with your audience in an authentic way, you won’t need to pay for advertising. Reply to comments, comment on other people’s posts, share other content, make industry contacts, connect with your followers - you never know what opportunities can come from this down the line.
3. Automate mundane tasks
We are living in the age of automation. The beauty of this is that a lot of mundane daily tasks can now be automated or made more efficient by use of readily available software or apps. Instead of using email to communicate with your team, clients and collaborators, you could use task or project management software like Trello, TeamGantt or Slack. Social media posts can be scheduled in advance using software such as Loomly or Hootsuite. And Zapier offers a variety of automated functions to make your workflow more efficient.
4. Get a mentor
The phrase "two heads are better than one" could have been invented to describe the mentor/mentee relationship. Pairing up with a mentor is a great way to take your enterprise to the next level with the advice, support and guidance of someone who has years of valuable experience. Mentor relationships can help widen your network of business contacts, as well as building your confidence, developing your leadership skills, identifying goals and teaching you new methods of problem-solving.
Commencing November 2020, we are launching our own creative industries mentoring program that has been designed to develop your business, leadership and life skills. Successful applicants will receive an introduction and access to a renowned business or creative leader for a period of twelve months. Learn more.
There are infinite options you can explore if you’re keen to take your business to the next level. We’ve suggested a handful of practical and actionable tips that you can start to implement straight away within your business by utilising your existing skill sets.
If you’re interested in working with a mentor to take your creative enterprise to the next level, we recommend that you check out our FREE mentor program for local Bendigo creatives.