Anyone who has spent time on LinkedIn knows that many people go to great lengths to add impressive-sounding corporate titles to their profiles, so it’s refreshing to find someone who chooses the title “Business Savvy Creative Person” for himself.
Say “hello” to straight-talker Reece Hendy.
Reece aka “Nacho” is a well-known figure within the local creative community, having been the lead creative at Nacho Station for the last five years. Chances are you’ve walked past some of his work without knowing it, as you wander through the streets of Bendigo on the way to grab your morning takeaway coffee.
Nacho Station is responsible for some of Bendigo’s most distinctive murals and street art, and Reece works closely with his clients to bring their artistic vision to life. A big part of his role involves coordinating a collective of talented designers and artists that deliver eye-catching murals and street art projects for local businesses.
So, what makes Reece tick? We asked him a few quick questions, to peek inside the mind of this self-proclaimed “Business Savvy Creative Person”.
Ten quick questions with Reece Hendy
Describe yourself in 10 words or less:
A creative person at heart, driven to create and explore.
What does a typical work day look like?
Black coffee to kickstart the day, then it's off to site meetings with potential clients, scoping out projects or presenting our concepts if the project has already commenced.
There's always time spent cutting circles around the backyard on the phone to artists, clients and project stakeholders, starting conversations and keeping everyone in the loop on the progress of active jobs, which tends to take up much of the day.
I'll often spend time formatting presentations or working on designs in preparation for delivery, taking an artist’s concept and justifying why it works for the client and their target audience.
On a fun day, I'll be on-site documenting the process of a mural or maybe even painting myself.
What is the thing you like most about your job?
I love listening to client ideas and then transforming them into something they hadn't imagined. I also get a kick out of seeing a project grow from an initial idea into a tangible end result that makes people stop and take notice.
What are you most proud of accomplishing in your career?
Every year there is a new project that takes the cake, being able to make a living from facilitating art and murals is a big enough accomplishment for now.
Who are your creative influences?
I am inspired by all kinds of artists and creative practitioners, I keep an open mind.
What have been your main challenges during 2020?
Staying motivated. 2020 makes me want to take a big holiday and come back when it's all back to normal.
What is the best advice you’ve ever received?
Bite off more than you can chew and chew like hell.
What advice would you give to a young person who is interested in a career in the creative industries?
Do the work. It takes time to refine your craft, find your lane and become a creative professional. Don't compare yourself with people online, most of the pros you see on Instagram have been in the game for longer than you've been alive.
You don't need to be the best, just keep making stuff and refining your skills.
What’s your superpower?
Shooting spray paint out of my fingertips with laser precision.
On Sunday mornings, you can usually find me...
Being woken up (way too early) by my 4 year old son to watch cartoons and make pancakes.
Check out more of Reece’s work online
Who is your favourite Bendigo creative?
Tell us which one of your favourite Bendigo creatives you’d like to see featured in our profile series. Feel free to join the discussion on The Emporium Creative Hub Facebook page, or in the Bendigo’s Creative Community Facebook group.