What’s your favourite colour? It’s one of the commonest questions you’re asked as a child, even as an adult. And we might know our own answer — but if we think bigger, what single colour does the world love most?
G.F Smith, one of the world’s finest paper company based in the UK launched a competition in 2017 to celebrate the 80th anniversary of Colorplan. A premium paper stock, exclusively distributed by Ball & Doggett in Australia. The competition shaped the delivery of the largest digital colour study ever conducted in order to crowd source data, to determine what the world's favourite colour was.
ZaideeJackson from Ball &Doggett, Australia’s largest distributor of printable materials and consumables will take us through the data of The World's Favourite Colour competition (you'll be surprised by the results)
Zaidee will also share insight on using Colorplan to elevate your brand and discuss some of the current global trends, news and products coming out of the UK and at home from Ball & Doggett.
Emporium Creative Hub acknowledges the Traditional Owners, the Dja Dja Wurrung people of the Kulin Nation, on whose land we meet, share ideas and create. We pay our respects to leaders and Elders past, present and emerging for they hold the memories, the traditions, the culture and the hopes of all Dja Dja Wurrung Peoples. Emporium Creative Hub would also like to extend our respects to Aboriginal and Torres Strait Islander people from all nations of this land.